This is the online portfolio of VCU Brandcenter Creative Technologist Rachel Mercer. Yes, I'm the droid you're looking for. Peruse at your own risk.

Design

I received my undergraduate degree in graphic design, which means I can use all those fancy buzzwords like "kerning" and "gestalt" while actually being able to apply them. I can make websites, mockups, and brand identities with a well-designed foundation. This also means that your Art Director won't need to hold my hand or give me a style guide every step of the way.

Creative Suite, Information Design, Branding

UX / IA / IXD

As a Creative Technologist, I am well trained in all aspects if Information Architecture, User Experience, and Interface Design. I can work within every step of the process, from creating site maps, to paper prototyping, to usability testing. I'm such a nerd about it I even purchased stencils and template paper simply to have some cleaner documentation.

Wireframing, Prototyping, Usability

Social Media

No, I'm not saying that I'm a "social media expert", but I'm a digital native. I am very familiar with (or an overly active user of) anything from microblogging services, to site analytics, to memes. If your company needs someone who "get's it" - I'm your gal. Some examples: I am a Content Editor at Tumblr, a ROFLCon Staffer, and I had a Twitter account before Oprah did.

Blogging, Content Strategy, Social Media

Featured Work

Why yes, you can hire me. Get in Touch or say hello

Nike Kickflip

The Nike KickFlip is a personal filming system that tracks a skaters location to help them easily film their tricks. The KickFlip shoes are embedded with RFID tags, which link the Flip Cam to shoes.

  • Product Development
  • Website Design
  • Mobile Application

Next Item

Williams Sonoma

Created a site expansion: "My Future Kitchen" to focus on a younger demographic. Developed a mobile application to enhance the user's in-store experience.

  • Website Design
  • Mobile Application
  • Usability

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Panelizr

Prototype Web App - built in 10 days for SXSWi - where the front page visualizes the schedule while each individual panel page pulls in comments from various API's such as Twitter and Instagram.

  • Website Design
  • Project Management
  • Usability

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Borough Royale

We created a branded game experience for NYC to promote tourism and inter-borough travel. Borough Royale pitted the Boroughs against each other in Multiplayer ARG with role-playing elements.

  • Game Design
  • Website Design
  • Project Management

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Yawnlog

My friends and I did a 24-hour "hackathon" where we aimed to build a site in 24 hours. This was it, it's a sleep tracking site that's been featured on Lifehacker.

  • Website Design
  • Development
  • Hackathon

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Presidential Costs

Data Visualization is a passion of mine. I realized that I didn't know much about our Presidents, nor did I really have a grasp on the National Debt - so I tried to visualize it. This was featured on Flowing Data in June of 2010.

  • Data Vis
  • Graphic Design

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Imperial Sugar

Worked on an RFP while interning at Freed Advertising and helped win the New Business Pitch with my contributions. Was involved from Concepting Process to Production.

  • Art Direction
  • Graphic Design
  • RFP

Want to hire me? Fill this out.

or easily drop me an email at rachel@rachelmercer.org
















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