Strategic thinking is baked-in, a part of every execution and born out of an anthropological viewpoint. I went to Montessori school, and have never stopped asking questions about the world around me; driven by a desire to dig just a little deeper. People-watching is a skill, not a social awkwardness. I'm a firm believer in end to end strategy, don't Balkanize the process.
Qualitative Research, Behavioral Psych, Trends
I received my undergraduate degree in graphic design, which means I can use all those fancy buzzwords like "kerning" and "gestalt" while actually being able to apply them. I can make websites, mockups, and brand identities with a well-designed foundation. This also means that your Art Director won't need to hold my hand or give me a style guide every step of the way.
Creative Suite, Graphic Design, UX / UI / IA
No, I'm not saying that I'm a "social media expert". I'm a digital native - an overly active user of anything from microblogging services, to site analytics, to some nitty-gritty HTML. If you need someone who "get's it" - I'm your gal. Need proof? I'm a Content Editor at Tumblr, a ROFLCon Staffer, a former Gawker employee , and I had a Twitter account before Oprah did.
Content Strategy, Front End DevelopmentThe Nike KickFlip is a personal filming system that tracks a skaters location to help them easily film their tricks. The KickFlip shoes are embedded with RFID tags, which link the Flip Cam to shoes.
RealTalk is a prototype chat bot that pulls in news stories from leading publications, filters through their content based on your preferred tags and delivers it to you in a simple headline + link format.
The Pizza Hut Pizza Button removes nearly all of the steps required to order a pizza. Launch the app, which geolocates you, and your usual order is on its way in less than two taps on your phone.
Prototype Web App - built in 10 days for SXSWi - where the front page visualizes the schedule while each individual panel page pulls in comments from various API's such as Twitter and Instagram.
We created a branded game experience for NYC to promote tourism and inter-borough travel. Borough Royale pitted the Boroughs against each other in Multiplayer ARG with role-playing elements.
My friends and I did a 24-hour "hackathon" where we aimed to build a site in 24 hours. This was it, it's a sleep tracking site that's been featured on Lifehacker.
Data Visualization is a passion of mine. I realized that I didn't know much about our Presidents, nor did I really have a grasp on the National Debt - so I tried to visualize it. This was featured on Flowing Data in June of 2010.
The hotel check-in process is cumbersome for frequent business travelers. You arrive at your hotel, wait in a variably long line, check-in, wait some more, and then finally get your keycard. Why not just streamline this process by giving you access to your hotel room once you check in on your phone?
I can dabble in pretty much anything and everything tech, internet, or design-related. I can write press releases and command teams of people via e-mail, poking holes in the UI of a site is merely second nature, and Illustrator knows no bounds with me. I have worked with and helped organize various ROFLCon events, I've developed three separate start-ups, and can count Fortune 500 Companies as clients. I have had several full time internships which means that my ability to create a mock-up quickly may simply astound you, I also have an uncanny knack for working overtime.